HydroClean
Branding & Logo Design
HydroClean is the leading and premier carpet cleaning company in Colorado Springs. They deliver top-notch cleaning and restoration services to customers along the Colorado front range. Their reputation is built on the satisfaction of thousands of clients who trust them with their carpet care needs, and have been in business for more than 35 years.
Client
HydroClean
Date
2024
Role
Senior Art Director /
Visual + UX Designer
Team
Senior Developer
Riley Pearce
Project Manager
Cody Martin
DELIVERABLES
⛛ Brand Positioning
⛛ Brand Identity Design
⛛ Print Design
⛛ Web Design
⛛ Content Strategy
⛛ Environmental Design
⛛ Vehicle Graphics
⛛ Apparel
Your Cleaner for life.
Rebuilding new energy into an old brand.
HydroClean wanted to expand their reach and prepare their brand and company for future growth.
They came under new ownership, and wanted to define themselves as the premier carpet and upholstery cleaning company in the greater Colorado Springs area. For their brand refresh, they wanted their logo and colors to be bold, bright, and eye-catching on their service vans.
I partnered with them to craft and hone their brand vision and personality, with a design strategy that reflected their brand freshly and engagingly, matching the quality of their cleaning and restoration services and their quality-oriented culture.
Before
After
Brand Discovery
Empathize
– Conducted in-depth discussions with HydroClean’s new ownership to understand their values, goals, and vision for the brand.
– Explored the company’s unique selling points, such as quality cleaning services and a focus on carpets and upholstery in the greater Colorado Springs area.
– Defined a brand vision that aligned with HydroClean’s desire to be the premier cleaning company, reflecting their commitment to quality and service excellence.
Design Strategy Development
Plan, and understand the market
– Established a design strategy that aimed to position HydroClean as a bold and eye-catching brand in the cleaning industry.
– Explored color palettes and typography that conveyed freshness, engagement, and professionalism, ensuring the logo would be visually impactful on service vans.
– Considered visual elements that resonate with cleanliness and restoration, integrating them seamlessly into the design to communicate HydroClean’s core services.
iterative design and refinement
Experiment, explore, iterate, rinse and repeat
– Executed multiple rounds of logo design iterations, incorporating feedback from HydroClean’s team to ensure alignment with their brand personality.
– Prioritized simplicity and clarity in the logo to enhance recognition and scalability across various applications.
– Fine-tuned color choices, ensuring they were bold and bright as per HydroClean’s preference while maintaining visual harmony and legibility.
Execute and deliver
And that’s a wrap!
– Provide deliverable logo designs in multiple filetypes to be used in print production, web design, and digital advertising.
